It is true that every business organization wants to have more traffic towards its website. The problem is that it is very difficult to get it. Writing articles and blogging for your website need to be in the traffic toolbox. Every piece of content that you frame needs to have a strategy behind it. This is where the silo of website content comes.
You should also rank on specific keywords so that it becomes easier for any potential customer to find you online. Well, some of you must be still unaware of what a silo means. It is a category on the official; website of your company where you can add a blog post effectively. For instance, if you happen to be a car dealer, you would have categories or silos in the following manner:
You can also have your silos in a specific manner if you deal with cars of a single company. Your silos would be like:
- Used cars.
- New Cars.
- Pre-owned cars.
- Car service.
It is very simple for any potential customers to go to your website and find the exact service that he or she is looking for. Silos made your website very categorized and structured which makes things optimized and easier. Considering such ease and comfort surfing of your website, you might need to begin thinking seriously about it.
Two key reasons why silos are needed for your business
- Google will easily go through your website. This will improve your their ranking of your website and direct more traffic.
- The users of your website will find easily navigating through your website. They shall find all the relevant content to the requirements and increase sales or leads.
Google wants to find that your website has relevant content that is linked to other authentic content on your website. It does so as it creates the more enhanced user experience. When any user visits any of your blog posts directly from Google, they go through some part of it and click any link that makes them land on another topic related to the page. There begins the journey where it is then impossible for them to stop.
This is a complete win-win scenario for you and Google. You shall have many new users as the search result of Google will be highly relevant for the searcher. Now that you know how important it is for you to have silos on your website let’s know how to build them. Building and implementing any structure of silo needs a significant investment of time. However, it has an equally significant effect on the overall success of SEO.
Most important steps to build an SEO silo
- Choose a theme
Start by choosing a theme for your site. A major part of this entire process is by conducting your research for identifying the exact direction you need to take for selecting the theme. This is a crucial component which will act as a source of recognition for your company. This will also act a common link which your customers will seek for a while looking for your content.
By having a clear orientation and a sense of confidence regarding your objective, you shall be enabled to make decisions regarding the types of content to publish. These facilities you for making categories of the material that can be utilized as a filter to go through authority to the different directories which live within.
Identifying a theme is very much relied on your research and assessing the historical data. Through the in-depth analysis, you can create the silos for your website around any theme which is consistent with the real website name although out different subfields. After having all the information, you can then proceed for creating an outline which highlights the purpose or overarching theme at the top of your page.
From this point, you need to create various subcategories where different users can choose the targeted materials they are considering for reading. By going through the historical information such as who has searched for your website, for which reasons and the frequency, you can recognize which keywords and information that makes your site ranked. Right from here, you can create the foundation and create more valuable data that will be centered on such clear theme.
- Determine the basic and core element of focus for your website
The first and foremost step in building a structure of silo is the determination of core subjects of your website. If you happen to provide distinct products or services, these shall be the logical beginning points.
For example, you have HVAC business; you could build individual silos for the services of heating, plumbing, air conditioning and other services that you provide. Then, categorize your exciting web pages according to these topics into their relevant groups.
You will probably have some pages that no more fit into the new silos. For some of the pages, you can easily fit them into different silos without any confusion. The “Contact” and “About Us” pages, for example, can be positioned in the root folder of your website. If your website has lot many pages to handle, you can search for common themes. It is an easy way for identifying additional opportunities for all silos of content in your website.
- Create links
Further, you have to build the links which will create a direction for your users through the entire website, to the available data which they are seeking for. Different links are very valuable and require navigation tool which has to be improved on a consistent basis, updated and evaluated. Users who find your website to be highly inaccessible or confusing will click out of the site very quickly.
They will find the thing s which they are seeking for in some other websites. You also might consider the devising of internal links which direct all your users from every single page within the website. This is a very good option when your objectives to assist an interested consumer in making a purchase.
By making careful guidance for them right through the content of your website, you can happen to encourage them to discover your website for and then envision the usage of your products. They will automatically be directed to make a good purchase of the products. Another important technique is to build outbound links. Such approach includes directing and guiding the users to different websites for gaining additional information which could be complementary and relevant to what is provided.
- Categorize your navigation for reflecting the core topics
After you have chosen the core topics, you can structure the content of your website into different subfolders for every one of them. Adhering to the example of HVAC above, the folders would have a similar appearance like:
You can then place all the pages of your website into the suitable folder. In case you had any page that gave information regarding electric heating a site link, that specific page would now have a new address at then, you can place all of the website pages in the suitable folder. You can then set up 302 redirects for every moved page and have an update of your navigation site for reflecting the changes.
- Create a strong internal structure for linking
Most of the SEOs concentrate on the earning links from different websites as they are a prominent authority signal that such specific pages are associated with each other, and your website provides wide scaled information on the subject. Such links also raise the chances that the users or visitors of your website and get more knowledge as they will find it easier for finding relevant information.
- Continue to add related content to every silo
The procedure to build effective silos continues even after restructuring your existing pages on your website. These categories are the initial points. The objective should be to offer comprehensive coverage of the silo topics. Evaluate all the pages present in every group and search for any gaps in the given information.
Utilize such concepts for the new links and pages. You can then perform keyword research for recognizing additional scope for every silo. This is going to be a continuous process and a key part of the content marketing strategy. When you are continuing the process of adding new web pages to every silo, you present the search engine that you have the authority on the selected topics.
Google loves organized structure, and by building different silos, you are giving it all the factors which will make your website have the best rank in it. A beautiful website is what can be found easily. You need to have good ranking in Google which will only come by having good structure. You require your website for helping your business to grow, practice or organization.