Getting a high rank on search engines is the thing which majority of the business focus primarily for their website. However, to obtain that best-ranking webmaster, you will need to put in a lot of efforts and a good SEO strategy. Here, anchor text can play a fundamental role in SEO and create a tremendous impression on your rankings. The correct use of anchor text will serve you with attaining a higher ranking on search engines. However, if you use it irresponsibly, then you may lose out on your website’s organic traffic and even get penalized.
What exactly is Anchor Text?
Anchor text is the text which displays in your content as a ‘clickable text’ in a hyperlink. Most often, the anchor text is underlined and is of a different color in contrast to the remaining text in the content. It is a text which links to a specific area in similar content, to another webpage of the same website or another location/document altogether.
For example, in the sentence, “Wikipedia provides an overview of anchor texts,” the anchor text is ‘Wikipedia.’ You can create this anchor text by using the simple HTML code: ‘<a href=”http://www.example.com”>Anchor Text</a>’ Till the time backlinks remain a significant factor in SEO ranking, creating anchor text will continue to play an essential role. Generating anchor text makes a backlink.
As such, it is the value of the anchor text which is important. Anchor texts can be a gathering of words which describe the content of the linked webpage. These are added in the content so that the search engines can determine what exactly is the ‘linked-to page’ is all about. Hence, when you create anchor text for your website, make sure to use the right titles or keywords. This is very important when it comes to your website’s SEO success.
Why is Anchor text important?
By now, you might have known the reason why using anchor text plays an important role. The anchor text link helps direct visitors towards a significant article area which is characterized by the article writer. This is one of the primary reasons why most of the writers create great articles having quality content, without incurring any cost. Thus, the anchor texts are a remarkable way for every person to earn a profit, i.e., writer, reader, as well as the website itself.
How to create Anchor Text?
For SEO reasons, you will have first to determine what URL format you want to insert your anchor text in. There are two options which are crucial for search engine rankings: whether to use www. in the URL or not. It is best to use both of these options as. Otherwise, you might lose out SEO benefits.
Currently, to insert the anchor text link in your article, enter it in your ‘article submission resource box’ and then follow the prompt instructions. In the end, you will have an HTML code generated. Just copy and paste the code in the area which you think is important. Remember to substitute any kind of changes in your text when you are using the anchor links in different contents.
Where should you place the Anchor Text?
Currently, nearly 99% of people fail while creating and placing anchor text. This is because they are essentially confused on where and how many anchor text links they should place in content. In general cases, it is best to confine content/article to just one implanted anchor link. You can place another anchor text in your profile that can most likely help incorporate the exact website URL with hyperlinking.
What are the types of Anchor Text?
Having a reasonable amount of understanding of the different types of anchor text will help you to optimize them in the best way.
This is one of the most important types of anchor text. These anchor texts include a keyword which is the exact match to the webpage which it is being linked to. For instance, ‘link building’ is the exact match anchor keyword that links to a webpage based on link building. Exact match anchors play a significant role in improving your site’s search engine ranking. However, if not done correctly then these might be the reason you could get punished by Google and other search engines.
Read More: HOW TO BUILD QUALITY SEO BACKLINKS IN 2018
These are anchors which include a variation or partial presence of keywords that are chosen for search rankings. For instance, “link building guide,” “learn more about link building,” would be partial match anchors.
Long Tail Anchors:
These are somewhat similar to partial match anchors, but the only difference is that they are longer. Examples of long tail anchors could be “Instagram marketing plays an important role in marketing mix” and “why ecommerce stores should think of investing in Instagram marketing.”
These are the anchor texts which use the name of the brand as text. Branded anchors are the safest anchor texts to be used unless your site forms an exact match domain. Reputed brands, as well as websites such as Best Buy as well as Moz, consist of the highest number of branded anchors. For instance, using branded anchor ‘Moz’ and linking to content on Moz blog.
Naked Anchor Links:
These are anchor texts which link back to a website by utilizing the URL. The URL is used anchor text. For example, https://moz.com/ and www.moz.com both are the URL used as the naked link anchor.
These are general words or phrases which are used as the anchor text such as “click here” or “go here.”. For instance, in the sentence “Click here to sign-in,” click here is the generic anchor text.
When an image is linked, search engines go through the text present in the alt tag of the image as the anchor text. You can consider using image anchors to diversify your anchor profile further.
- LSI Keywords:
This stands for Latent Semantic Indexing. These anchor texts are similar words for target keywords. For instance, if you are entering a search for say, “How to make money” then the LSI keywords here could be “How to make money from home,” “How to make money fast,” etc. You can go through the related searches present at the end of the search engine result page (SERP) for every question.
- Brand + Keyword Anchors:
These are also a safe method of creating a strong anchor profile. Such anchor texts are a combination of both, your brand name and a target keyword. “SEO services offered by Moz” would be an example of brand + keyword anchor.
Lastly, How to Optimize Anchor Text Maximum For SEO?
Below are some helpful tips you can use to optimize your anchor text, without getting punished by Google or other major search engines:
Keep the Anchor Text genuine and relevant:
As per Google, every part of the content and the anchor link altogether should offer the readers a substantial amount of information. Your target keywords used as anchor texts should be relevant to the content. More the relevant your content is to your keyword, the better will be your site ranking. For instance, if you are using target keyword “link building,” then writing an article particularly based upon link building will be the best option.
Distribute the different anchor texts wisely:
To create a natural and diverse anchor text profile, you have to be strategic in how you use the different types of anchor texts. Even though it might be difficult to phrase the ideal anchor text, it is fundamental to avoid stuffing the content with too many correct match keywords. You can instead depend on branded anchor texts that help make nearly 40 percent strong anchor profile. Moreover, you should also keep track of the anchor texts used by your competitors to achieve the best search ranks.
Avoid linking to spammy websites:
Ensure that you do not link your anchor text to spammy websites just for the sake of attaining reciprocal linkbacks. Instead, focus on high quality and healthy websites which are relevant to your content and niche.
Avoid using repeated keywords based on anchor text as this might bring about uncalled penalties from Google. Ensure that you keep the keywords characteristic and spread them in the content wisely to have maximum impact and to encourage the visitors to click on the link.
Write relevant guest posts:
It will be great to write content for authority domains to attain a strong link profile and improve your site’s SEO. For guest posts, you can use partial match anchors or LSI anchors. Have an aim to build content based on topics which are relevant to your content and niche.
Monitor your anchor texts:
While you create backlinks, you should also remember to keep a check on your anchor texts. Otherwise, you will just be taking a step ahead without having an idea where exactly you are heading. Stay organized and make sure that you do not over optimize your webpage with keyword-rich anchors. You can use monitoring tools such as Ahrefs and Monitor Backlinks to keep a track on your anchor text.
Therefore, you should remember these tips whenever you include anchor texts in your content and have higher search rankings. Focus on creating links organically and optimize your anchor texts with proper co-occurrence and co-citation to make it nearly impossible for Google to penalize your site.